Sorry to be late to this discussion.
It’s honestly a really difficult market. I myself long for the times earlier in the App Store when there was a healthier culture of paying for good apps upfront, and a general interest in trying out new and interesting apps from the mainstream that made simpler models like that feasible.
The reality is that the $1 or $2 that most Clear customers spent over 10 years ago (plus many who got it free via Starbucks promotion) could only possibly sustain if Clear was some kind of a viral app that kept growing forever like a weed, but this is not the case, and is probably not the kind of Clear we all want. Part of this was naivety at the time, we had no idea where the market would head, or that there would be tens of thousands of you using and relying on Clear over a decade later. I’m very grateful for the latter, but it’s also a big responsibility if we’d like to try to keep it going for the next decade or further.
We really tried to avoid subscription with Clear’s relaunch with the more experimental and opt-in cosmetics shop, but unfortunately it turned out to be a little too experimental and I think niche in convincing enough of the app’s base (those who get real ongoing value from Clear day to day especially).
I also consulted with many indie friends in the space about other options like lifetime unlocks and paid upgrades, and in the end, their advice was to give subscription a shot as the most straightforward and working solution in today’s market. I’m not exaggerating when I say of the indies who are still in surviving or thriving in the App Store at all, probably over 90% of them are still standing because they did embrace a subscription model sooner than later.
We will be trying to iterate and make the subscription more worthwhile over time. I do think there is a case to be made for some current features to perhaps eventually shuffle out of the Pro offerings in favor of other features that are more valuable and make more sense for power users.
There was some real pressure to make the starting list more than a few features, and also pressure to start somewhere, sooner than later. It might’ve gone a little too far, and we will be evaluating this as we go. (For example, our original plan was to introduce the subscription once we had cloud and syncing working, but this project has been a bit of a monster for us as a small team, and we were starting to go a little crazy working so long without being able to address the somewhat failed experiment of a business model the app was built with before.)
Obviously with your username it’s probably a stretch that we will eventually be able to convince you to happily become a member but… I hope this can convince you at least a little that we are trying to make the best of a not so great situation or ecosystem, and will do our best to steer our subscription towards a place of some integrity.
And of course, even if we ‘disagree’ on subscriptions I do appreciate your feedback and the others in this thread who have weighed in so far. You clearly do value Clear (to the tune of $100 fee you would be willing to pay one-time) and I do appreciate that and wish we could meet you and enough other Clear users there, but it is… very challenging in this world where the vast majority are used to subsidized ‘free’ experiences from big companies and such, and I wish it weren’t so.